Strategy and brand firm MarketPlace has been a vital source of category insights and consumer research for supplement, food, beverage, and pet businesses, from B2B ingredient companies to CPG brands. Today, the firm has expanded its research offerings, including the launch of a research storefront under the brand Nextin Research by MarketPlace.
Nextin Research is conducted and analyzed through the lens of MarketPlace’s engagement throughout the business-to-business commercialization and supply chain processes and through consumer markets — a pairing that produces distinctly future-facing insights for B2B and consumer companies alike. An answer to the demand for forward-looking industry and consumer data and insights, NextinResearch.com offers turnkey access to exclusive insights, data visualizations, presentation-ready charts, and comprehensive data sets that can be used in the development of product innovations, go-to-market strategies, marketing plans, and more.
“We know professionals in our industries are hungry for research that helps them stay ahead of the trends,” said Jon Copeland, research manager at MarketPlace. “In some cases, they may not have the opportunity to invest the time or budget in custom research. With reliable, ready-to-use data and insights available at the click of a button, Nextin Research provides a substantial advantage.”
Nextin research packages, ranging from $2,995 to $6,995, focus on the timeliest topics facing the industry. A multidimensional view of the supplement consumer, for instance, is complemented by deep dives into women’s health, supplement delivery systems, functional foods and beverages, and healthy aging. Nextin also offers options for strategic consulting services, custom data slicing, and protocepting.
Functional indulgence, the desire for functional ingredients in traditionally indulgent delivery systems, is one of the trends Nextin Research highlights in its 2024 supplement consumer research. In an excerpt from this research, 32% of the 770 supplement consumers surveyed found a fruit chew to be the most appealing delivery system for functional ingredients, more than double those who preferred lollipops (14%).
“From functional mushrooms to functional indulgence, Nextin Research connects the dots between past behaviors, present mindsets, and motivating need-states to identify innovation and brand opportunities,” said Nicole Hill, executive director of strategy at MarketPlace. “As the name suggests, Nextin looks to the future so you can stay ahead.”
While the Nextin Research platform is new, MarketPlace’s leadership in category insights is well-established. Since its founding, MarketPlace has been sought by companies, councils, events, and media for custom research, speaking engagements, and subject matter expertise.
“Since 2002, MarketPlace has helped CPG brands, B2B enterprises, major retailers, ingredient companies, and investors anticipate what’s next,” said MarketPlace President and Founder Tracy Landau. “Consumer research has been core to MarketPlace’s strategy-first approach and instrumental in driving results for our clients. Through Nextin, we’re able to offer rich data and revelatory insights to the industry at large so companies can innovate with purpose and vision.”
At SupplySide West, Copeland will take the stage on two separate occasions to share excerpts from Nextin Research. On Tuesday, October 29, at 1:00 p.m., he’ll share insights to kick off a knowledge and networking session on functional formulations. On Wednesday, October 30, at 9:00 a.m., he’ll share a deep dive into pet supplement shoppers during the pet supplement power hour.
MarketPlace will also be sharing exclusive insights at its SupplySide West booth 2851. The first 100 visitors will receive a limited-edition Nextin trend booklet. To learn more about Nextin and explore the research storefront, visit NextinResearch.com.