The Global Organisation for EPA and DHA Omega-3s (GOED) is inviting patrons to join them for the celebration of this year’s Global omega-3 day on March 3 (03/03).
GOED has compiled valuable resources about the crucial role of EPA and DHA omega-3s in heart, brain, eye, and prenatal health.
Last year, thanks to the industry’s efforts in promoting Global omega-3 day, consumer search interest in omega-3s reached its highest point in any month since 2004.
GOED suggest these ways to celebrate Global omega-3 day:
Social Media Engagement — Share information about EPA and DHA omega-3s through your social media channels. Utilise the key messages provided in GOED’s toolkit, along with sample social media posts and graphics, to inspire and educate your audience.
Events and Webinars — Host an influencer or consumer-focused event. This could range from a lunch-and-learn session with physicians or pharmacists, an in-store event with a major retailer, to a webinar tailored for your customers.
Media Outreach — Pitch your local media to promote Global Omega-3 Day and emphasise the significance of EPA and DHA omega-3s. Collaborate with a company spokesperson, engage a local influencer, or offer a GOED expert for interviews to maximise media coverage.
Consumer Discounts — Brands are encouraged to offer a limited-time discount/deal on their products for Global Omega-3 Day with the discount code OMEGA3DAY.
Contests and Giveaways — Consider hosting a contest or giveaway for consumers by encouraging participants to share their plans for increasing omega-3 intake and using the hashtag #GlobalOmega3Day.