Concordix will be attending this year's SupplySide West, where the company will showcase its expertise in dietary supplement science and technology.
Clinically proven to provide 44.9% greater nutrient absorption compared with softgels, this new generation of supplements is designed to address the limitations of less effective formats such as pills, capsules, softgels and gummies.
Visit SupplySide West booth #3937 to discover how Concordix Supplements are winning the challenge over the status quo.
Concordix's Global Marketing Director, Catherine Nardone, commented: “Concordix is a Nordic supplement technology owned by Vitux AS that originated from the pioneering idea to deliver nutrients as effectively as food, which is how the body prefers to receive them.
Concordix supplements provide consumer-friendly alternatives in all nutritional categories where better potency, bioavailability and compliance are important.
“At the same time, our original Concordix Supplements offer an entirely new sensory experience, transforming supplementation from just a routine to a delightful and engaging part of daily wellness.”
The importance of efficacy in dietary supplements
Nardone observes that today’s nutritional supplements are largely based on medicinal or candy formats that were not originally invented for optimal nutrient delivery and absorption. “Some health-conscious consumers have lost trust in commoditised, generic supplements — like traditional gummies — questioning whether they are delivering any wellness benefits.”
That’s the appeal of body-first design. “Concordix is the first generation of high-tech supplements designed specifically for how the human body absorbs nutrients. This innovative technology mirrors how the body naturally processes food, from chewing to digestion to absorption. By working in harmony with your body's innate processes, Concordix maximises the benefits you receive from taking supplements.
This concept resonates with health-conscious consumers who want supplements that are based on understanding and respecting how the body works.”
With Concordix, you can get a high-potency and sugar-free chewable. In one dose, you can gut the equivalent amount of DHA and EPA contained in 20 standard gummies combined — but without the sugar.
The supplements are also individually sealed in blister packaging to protect against oxidation.
“Concordix is the future of supplement nutrition,” concludes Nardone. “There is an undercurrent of excitement wherever we go. We look forward to having many productive
conversations during this year’s SupplySide West, because the supplement industry and consumers are ready for this change.”