ADM has released a report examining the current landscape of the beverage market.
The nutraceutical provider will focus on both the alcoholic and non-alcoholic sectors, and will discuss the trends and preferences amongst the modern day consumer, including:
- The change in consumer attitudes towards beverage products
- The consumer shift towards a proactive and holistic approach to health
- The purchasing power of Gen Z
The company will also focus on the key drivers of these trends, as well as areas that are influencing innovations in the market currently.
It will also look into the merger of functional and sports beverages, which — as a solution for active nutrition — has been growing in popularity significantly in recent years.
Additionally, ADM dives into world of beverage flavouring in this report, discussing the consumer preferences and how companies may make a unique and appealing combination for a beverage product.
The report can be accessed through the company’s website.