Givaudan has announced that it will showcase consumer-inspired concepts such as instant drinks and gummies that feature its branded botanical ingredients at Vitafoods Europe (14-16 May 2024 in Geneva).
These novel concepts will demonstrate effective ways of addressing the growing demand for immune support, urinary tract health, cognition, relaxation, energy and gut health.
Designed to encourage an optimal sensory experience and accompany consumers throughout the day, each of the concepts features solutions from Givaudan’s portfolio, including health, taste, and flavour ingredients.
What's on offer?
For the early mornings, the company presents an instant drink, providing a boost of natural caffeine with a guarana extract.
For midday, Givaduan offers a peppermint-flavoured gummy format, featuring Cereboost Givaudan’s American ginseng that has been demonstrated to support attention and memory.
Finally, the product focused at enhancing the evening experience is a valerian gummy with a black tea peach flavour.
Amandine de Santi, Ingredients Portfolio Director, Taste & Wellbeing Europe at Givaudan, said: “The nutra market is in the midst of a revolution, with a growing number of consumers seeking great-tasting food supplements supported by scientific research. Achieving a balance between efficacy and palatability is crucial."
The company will also unveil the results of a clinical study on Pacran during the event. Pacran is an extensively studied whole cranberry ingredient for urinary tract health.
Visitors can learn more about the clinical study by attending a presentation in the New Ingredients Theatre on May 14 at 3:30pm CET.
Givaudan will welcome visitors to Vitafoods Europe at stand G110.