Arla Foods Ingredients has launched a high-protein concept for gamers who want to level up their nutrition.
Titled ‘PROGAMER’, the ready-to-drink solution is designed to meet the needs of e-sports enthusiasts seeking benefits for their health as well as their gaming performance.
The concept features energy-boosting ingredients alongside the game-changing whey protein isolate Lacprodan SP-9213, which is clear, provides a refreshing taste and is high in essential and branched-chain amino acids.
Cido Silveira, Arla Foods Ingredients Marketing & Business Development Manager – South America, said: “A novel, nutrition-focused generation is emerging in the gaming sector. PROGAMER allows manufacturers to formulate unique, refreshing, clear, high-protein solutions for gamers who want more from their energy drinks.”
Protein plays a crucial role in general health, supporting muscle growth, repair and overall body function. Research has also found that consuming essential amino acids leads to improvements in attention and cognitive flexibility.[1]
A study on esports athletes, meanwhile, showed that sufficient protein intake is associated with improved cognitive performance in gaming.[2]
A 310ml can of the ‘PROGAMER’ beverage concept features 15g of protein, including 3767mg of branched-chain amino acids. It also contains taurine, magnesium, zinc, caffeine and vitamins A, B3, B6 and B12 to support essential gamer needs such as concentration and vision.
In addition, the concept is free from sugar, fat and lactose and contains only 60 kilocalories per can.
Arla Foods Ingredients will showcase the ‘PROGAMER’ concept at NIS (the Nutri Ingredients Summit) in São Paulo, Brazil, on 23rd and 24th April.