Nutritional Growth Solutions has introduced Grow Daily Boys 10+, a protein drink powder designed to support growth and development in boys 10 and older. Launching in the US, the line contains a patented mixture of macronutrients to boost an adolescent’s growing body and increase muscle mass, the company says.
The product was formulated with the specific nutritional needs of boys 10 and older in mind. The blend incorporates macro- and micronutrients which support the physical development of young males entering pre-teen and teenage years. Each serving contains 18g whey protein, healthful lipids, and complex carbohydrates, plus micronutrients related to growth including zinc, calcium, iron, and vitamins A, D, and C.
The line is available in three flavours: chocolate, vanilla, and plain, a neutral base flavour to be added to milkshakes, fruit smoothies, yogurt, or other recipes.
“While nutritional needs are similar for young boys and girls ages 3-9, during puberty they have different nutritional needs,” said Dr Michal Yackobovitch-Gavan, Director of Clinical Studies at NGS. “For this reason, we dedicated this line for boys for the 10 years and up age group and will design another product line for girls at the same age. There are more than 20 million children in the U.S. between ages 10-14, but while this group of rapidly growing adolescents has unique nutritional needs, there are very few products addressing these needs, let alone products that have been clinically tested.”
"We typically see a higher demand for our existing products for boys and have a greater number of inquiries from parents requesting a supplement solution for their pre-teen boys,” said Liron Fendell, CEO and MD of NGS. “This is what prompted the development of our latest product. In addition to the physical needs, this is also the age where active boys begin to become more conscious of their body image.” The company also is conducting a clinical study on a formula unique to girls.
The product was designed to supplement a regular diet and ensure an optimal amount of calories, macronutrients, and micronutrients needed for regular growth and development.
Grow Daily Kids 3+ and Grow Daily Boys 10+ are the latest additions to the company’s evolving Healthy Heights brand.
