Balchem is debuting its new functional ingredient for maternal health, Optifolin+ at this year's SupplySide West.
The company will also be introducing its brand new personality to the US market, with an enhanced focus on premium functional ingredients for active consumers.
At the event, Balchem will be displaying its recalibrated portfolio, including:
- VitaCholine: A microencapsulaed choline nutraceutical designed to support the mind and body
- K2VITAL: A bioavailable, fermented vitamin K2 functional ingredient for a healthy cardiovascular system
- Albion Minerals: Balchem's range of premium chelated minerals, including magnesium and iron
- OptiMSM: A nutraceutical designed to support joint health while also enhancing the hair, skin and nails
- All-new Optifolin+: A choline-enriched folate ingredient that supports cellular health in individuals of all ages
Visitors to booth #5165 can catch up with Balchem's experts and discover more about the company's range of ingredients, while also having the opportunity to sample the products themselves.
As well as its range of nutraceuticals for active nutrition, Balchem will be on hand to showcase its food and beverage solutions which can enhance the taste, texture and aroma of a range of F&B products.
To find out more about the world of active nutrition, Balchem are also inviting attendees to join Rodney Benjamin, Director of RA/QA, R&D and Technical Support at Balchem for a presentation.
The talk, titled "Nutrients for tomorrow's reimagined active nutrition formulas" will be held on October 31 booth #3683 at 11:30.
Dominik Mattern, VP Science, Business Development and Marketing, Balchem Human Nutrition and Health, commented: “At this year’s show, we’re also taking the opportunity to highlight our new VitaCholine approach to connect directly with consumers, spotlighting our sponsorship with the New York Jets and the latest collaborations with influencers,”
“These activities underscore Balchem’s commitment to bridging the gap between B2B and B2C markets, creating a strong connection that resonates with consumers, boosts brand visibility and ultimately helps our clients stand out on a crowded shelf.”