Vitamin Well has launched two new sports drinks: VW+ 001 and its sugar-free alternative VW+ 002. The drinks have been produced in collaboration with Zlatan Ibrahimovic and have been developed to provide the body with optimal conditions to aid workout performance.
After a successful launch in Sweden last year, VW+001 and VW+002 have recently received approval by the Danish food authority and are now available in stores in Denmark and Norway. Steady expansion into other countries is planned for 2017.
VW+001 and VW+002 combine a mix of electrolytes, amino acids and vitamins to provide energy during intense, prolonged workouts. The former is primarily made for athletes whose training involves endurance and high intensity, in order to maintain high performance over long periods of time.
VW+ 002 is sugar-free and made for those who need to replace the loss of fluid and salts when they workout but do not want to take in carbohydrates.
Sustamine works to reduce muscle breakdown and improve recovery times, while also helping keep the body hydrated. The 500ml drink comes in a lemon/lime flavour and includes 1,500mg of the branch chain amino acids (BCAA) at a ratio if 2:1:1 (valine, leucine, isoleucine).
Athletes of all types will appreciate the restorative effects of VW+001 and VW+002 anchored by Sustamine, which, research suggests, is absorbed up to 224% better than standard L-Glutamine.
