Vitafoods Asia 2017 heralds a new future of innovation


The seventh edition of Vitafoods Asia, the only event dedicated to the nutraceutical, functional food and beverages, and dietary supplement industries in Asia, will take place 5–6 September in Singapore

Vitafoods Asia 2016 Conference

Centred around doing business, learning and networking, Vitafoods Asia expects to welcome more than 3000 trade professionals through its doors, to discover the latest innovations presented by more than 250 suppliers and service providers from across the world, to explore the remarkable lineup of knowledge-exchange and networking activities.

Chris Lee, Managing Director at Global Health & Nutrition Network, Europe, Informa Exhibitions, said: “After a successful run at our Europe event earlier this year, the team is excited to bring this next instalment of Vitafoods Asia to the industry.

“Visitors can look forward to numerous learning opportunities, including well-defined bespoke content that address business challenges for a variety of job roles and business types. They will also have access to some of the market-leading ingredients and products from around the globe, given the unprecedented numbers of new exhibitors we have drawn in this year.”

Uncover innovative & interesting nutraceuticals

At Vitafoods Asia 2017, more than 70 companies will present their best and latest innovations at the Inspiration Showcase, which features exhibitors’ best-selling products and also new launches, announced in the last 12 months.

Visitors can expect to find a wide range of the nutraceutical industry’s hottest and most successful ingredients, finished products and manufacturing methods at this attraction — including Omega-3 concentrates and astaxanthin extracts for tablet and beverage formulations, softgel manufacturing technology, soft pastilles enriched with vitamins for better heart health, nutricosmetics, ingredients to support better sports performance and recovery, and offerings that address healthy ageing and weight management.

The event’s move to Singapore attracted a record number of 175 new exhibitors this year, of which 19 are new entrepreneurial businesses and start-ups forming the New Exhibitor Pavilion.

The highly popular Tasting Centre will also return, providing visitors the opportunity to see, touch and taste an array of the latest functional finished products to make more informed purchasing decisions.

Visitors are encouraged to vote for the best tasting functional food and beverage at the annual Tasting Centre Awards. This year’s entries include a vegan dairy-free cheese substitute, an astaxanthin-enriched chocolate bar for better skin health, a kefir-fermented milk drink and an alcoholic herbal beverage, based on ancient Roman formulations.

Get advice from industry veterans

Another initiative helping to nurture new entrants is the Industry Experts Advice Centre, here representatives from key partnering organisations will avail themselves for free 1-2-1 consultation sessions. Armed with a wealth of experience in their various fields, these specialists can provide regulatory advice (for China, Europe, Japan, and South East Asia), market access information and strategies, and marketing and innovation profiling. Visitors can book complimentary consultation slots with analyze & realize and Antion China in advance on the Vitafoods Asia website.

Returning to the show once more is the Market & Trend Overview, presented in association with Innova Market Insights. Here, visitors can discover the latest innovations and key developments that will impact industry and product development in the coming months, within carefully selected health categories.

Mike Roberts, Director of Business Development at GOED, said: “Digital iPad presentations were hugely popular and visitors with an interest in Omega-3 found the content very helpful. Through that, they gained a better understanding of the category and it was a good springboard for them to ask further questions. Asia is the highest growth region in the world for Omega-3s and we look forward to interacting with industry professionals at the upcoming event.”

Greater learning opportunities for all

Apart from gaining access to the latest innovations in the industry, visitors can look forward to new learning opportunities lined up at Vitafoods Asia, featuring two brand-new presentation theatres. With a focus on the future of innovation in the nutraceutical industry, the new Innovation Theatre will highlight the path to success with three core themes: Open Innovation, Personalised Nutrition and New Technology.

Elsewhere on the show floor, the new Life Stages Theatre will focus on specific nutritional requirements needed throughout different human life stages, surrounding the three core themes of Infant & Maternal Health, Adult Health and Healthy Ageing.

Furthermore, Vitafoods Asia presents a couple of bespoke events with exclusive partners, AstaReal and DuPont, this year. Attendees seeking to learn more about the Health & Wellness Markets of South East Asia can sign up for the AstaReal Lunch Brief on 5 September. Separately, those keen on engaging with DuPont’s team of innovative solvers can request an intimate ‘Meet & Greet’ at the DuPont Hospitality Suite on 5–6 September.

Lastly, the highly anticipated Vitafoods Asia Conference will provide a more focused education offering, allowing visitors plenty of time to attend the exhibition and network effectively.

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