TricorBraun releases new eBook that takes an in-depth look at this evolving nutraceutical category and smart packaging solutions
Rigid packaging leader TricorBraun has released a new eBook addressing the accelerated evolution of the nutraceutical category, the challenges faced by nutraceutical brand owners and how they can leverage a variety of packaging strategies and win.
Consumers’ concerns about rising healthcare costs, a focus on preventive care and a greater desire for balance and wellness are just a few of the factors contributing to global nutraceutical sales, expected to reach $278.96 billion by 2021.
In the eBook, “Nutraceutical Packaging,” TricorBraun outlines the following:
“The nutraceuticals industry is experiencing tremendous growth, and with that comes a host of challenges to stand out in a crowded market,” said Becky Donner, Senior Vice President of Design and Engineering at TricorBraun.
“The good news is that for wins on shelf, nutraceutical brand owners can drive consumer loyalty through packaging functionality that meets consumer preferences and enhances the consumer experience."
"It’s all about developing the right packaging, the right way, at the right place, at the right cost and on time so you can stay focused on what’s inside the package and one step ahead of consumer needs.”
Download a complimentary copy of TricorBraun’s eBook, “Nutraceutical Packaging.”