SVZ strengthens position in Asia with new Office and Sales Manager

Premium fruit and vegetable ingredient supplier, SVZ is opening a representative office in Kuala Lumpur, Malaysia, offering local support to customers in the Asian region also appointing a new sales manager, Kevin Cheong to support strategic growth in Asia.

The company’s new sales manager, Mr Cheong, will join SVZ on 1 August 2017, with a wealth of experience in food ingredients and a degree in food science and technology.

Previously Sales Director at PureCircle, Cheong will be instrumental in growing SVZ’s fruit and vegetable business and provide on the ground customer support to customers in Asia.

The new office underlines SVZ’s commitment to strengthen its position in Asia’s dynamic food and drink industry by offering premium, traceable fruit and vegetable ingredients and unparalleled agronomy expertise in the region, as well as supporting customers and bolstering strategic relationships.

Anouk ter Laak, CEO of SVZ, said: “Our investment in Kuala Lumpur is key to furthering our business in the Asian market; an area that is already exhibiting strong growth. We are pleased to welcome Kevin to the SVZ team, too — he will be invaluable in improving our Asian customer service offering. This is another step in SVZ’s path to becoming the leading global supplier of fruit and vegetable ingredients for the international food and beverage industry, and we are confident we will see this success continue in the future.”

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