RiceBran Technologies enters personal care and nutricosmetics markets with rice bran-based products
Products are composed of rice bran, rice bran oil and rice bran derivatives to protect and maintain skin health
RiceBran Technologies, a US producer of products derived from rice bran, has developed a series of new rice bran-based finished products targeting the personal care and nutricosmetics markets.
In collaboration with customers, the Scottsdale, Arizona-based company has developed its initial cosmetics and personal care products using rice bran and derivatives produced in its US facilities, as well as rice bran oil manufactured at its Irgovel facility in Pelotas, Brazil.
The products, which include hand and skin creams, anti-ageing serum, exfoliants, moisturisers, and other treatments, were formulated at the company's Healthy Natural facility in Irving, Texas. They will be sold as private label finished products on a business-to-business basis.
RiceBran Technologies says it is in discussions with potential partners to launch its products through a variety of distribution channels. It expects the initial products to reach consumers in the fourth quarter of this year and the first quarter of 2015.
Mark McKnight, Senior Vice President of Contract Manufacturing at RiceBran Technologies, said: 'During the last decade, the natural products industry has seen nutritional ingredients rich in anti-oxidants and other micronutrients migrate into cosmetics and personal care formulas, creating an emerging 'nutricosmetics' marketplace.
'Rice bran contains many high-value ingredients, including gamma oryzanols, ceramides, vitamin E and UV absorbing compounds that help protect and maintain skin health by promoting hydration and elasticity. We see our newly launched rice bran-based products as a perfect fit for this multi-billion dollar market opportunity.'
