The companies have developed a five stage process to help brands bring CBD and cannabinoid products to market
Healthtech company Radicle Science and Open Book Extracts (OBX), a cannabinoid product developer, have announced the launch of an alliance to advance the development of scientifically validated CBD products.
Through the collaboration, brands looking to develop custom products and formulations with cannabinoids will be able to leverage the companies' collective scientific expertise, industry knowledge, data analytics platform and clinical trial infrastructure to develop insights on effects of specific formulations of cannabinoid products. The companies hope to help bring products to market which are formulated based on rigorous evidence to address issues including chronic pain, restless sleep, and general health and wellbeing.
“A lack of consumer trust, transparency and scientific rigor has hampered the CBD and cannabinoid industry from reaching its growth potential for far too long,” said Jeff Chen, MD, co-founder and CEO of Radicle Science. “By uniting the strength of Open Book Extract’s quality innovation and custom product development with Radicle Science’s unbiased scientific rigor in natural products research, we can impact every stage of the product life cycle from ideation to validation. This alliance is just the first step in a larger movement to co-create a future where consumers have access to trusted cannabinoid products that fully deliver on their potential to help people live healthier, fuller lives.”
The alliance creates an infrastructure to deliver support and research-backed insights to guide the product development process from conception and ingredient selection to formulation and consumer targeting. The venture's service offering will follow a five step process, covering formulation, trialling, packaging and validation.
Health-related outcome data from study participants, inclusive of diverse demographics and behavioral habits, further enables brands to deliver targeted formulations to specific customer segments.
“Our new alliance brings the broader CBD community a unique, streamlined opportunity it has been demanding. While there are other partnerships focused on product development and consumer market research, this is the first collaboration of its kind to bring product development, consumer market research and scientific validation under one umbrella,” said Nicole Brown, Open Book Extract’s Chief Innovation Officer. “The OBX and Radicle Science shared values centered around quality, science, and rigor make this a natural alliance to launch a greater movement in the community.”