PB2 Foods has begun rolling out PB2 Peanut Powder with Prebiotics & Probiotics. This brings the trend of additional functional benefits in new formulas to the nut butter market.
The new product is now available at Walmart locations nationwide and is expected to hit shelves in other retail locations beginning in September, when it also will be available on Amazon.
"This item is completely unique within our category, because no one else in the food business has produced a peanut butter powder with prebiotics and probiotics," explained Craig Entwistle, the CEO of PB2 Foods. "We're also introducing a no sugar added element as part of this product, and that is a big differentiator for us that we know will translate to sales."
PB2 with Pre + Probiotics contains 6 g of plant-based protein per 13 g serving, which amounts to about 2 tablespoons. It also has just 60 calories and 1.5 g of fat per serving, or roughly 90% less fat and nearly 70% fewer calories than traditional peanut butter.
The prebiotic found in PB2's newest product, inulin, is a soluble dietary fibre that provides both functional and nutritional benefits, such as fibre fortification and the facilitation of calorie and sugar reduction. Inulin also promotes overall digestive health and enhances calcium absorption.
PB2 with Pre + Probiotics is also made with 1 billion colony forming units of probiotic per serving. The probiotic bacillus coagulans, which in PB2 comes in a dried powder, is a live bacterium whose benefit is functional support for the gut. While most probiotics are pre-activated, requiring them to be in a refrigerated, liquid state, PB2's probiotic element is in a dormant state at the point-of-purchase, creating a shelf-stable product. The probiotic only then becomes active once it reaches the right environment in a person's gut.
Another key ingredient in PB2's new product is monk fruit extract. Dried and ground to a fine powder, the monk fruit extract serves as a natural sweetener, since PB2 with Pre + Probiotics has no added sugar.
"We are the creators of the category," Entwistle said. "And we pride ourselves on being the pioneers of the powdered nut butter space. So, we're always listening to our consumers and developing new products to better suit their evolving needs."
PB2 is made with 1 billion colony forming units of probiotic per serving
PB2 with Pre + Probiotics is also made with 1 billion colony forming units of probiotic per serving. The probiotic bacillus coagulans, which in PB2 comes in a dried powder, is a live bacterium whose benefit is functional support for the gut. While most probiotics are pre-activated, requiring them to be in a refrigerated, liquid state, PB2's probiotic element is in a dormant state at the point-of-purchase, creating a shelf-stable product. The probiotic only then becomes active once it reaches the right environment in a person's gut.
Another key ingredient in PB2's new product is monk fruit extract. Dried and ground to a fine powder, the monk fruit extract serves as a natural sweetener, since PB2 with Pre + Probiotics has no added sugar.
"We are the creators of the category," Entwistle said. "And we pride ourselves on being the pioneers of the powdered nut butter space. So, we're always listening to our consumers and developing new products to better suit their evolving needs."
The sales price for a 6.5 oz jar (184 g) of PB2 Peanut Powder with Prebiotics & Probiotics will vary by channel, Entwistle said. At retail, the product is expected to sell for an estimated $4.99-$5.99 MSRP.
