OmniActive Health Technologies received an honourable mention in the “Education” category for the 2014 Nutrition Business Journal (NBJ) Business Achievement Awards. NBJ recognised OmniActives for its Lutein For Every Age education campaign, which has helped to raise awareness surrounding vision health and, more specifically, the benefits of early and consistent intake of lutein and other macular carotenoids to help maintain proper health throughout a lifetime.
NBJ is the premier publication for the nutrition, natural, organic, dietary supplement and integrative medicine industries. Each year, the publication recognises the industry's most notable business leaders in its annual Business Achievement Awards issue.
'OmniActives launched the Lutein For Every Age programme 3 years ago to help educate industry members, healthcare practitioners and consumers about the vital role that lutein and other macular carotenoids, specifically RR- and RS-zeaxanthin, play across an individual’s entire lifetime,' noted Lynda Doyle, MS, Human Nutrition, Vice President of Global Marketing at OmniActives. 'This recognition from NBJ further validates our efforts, and we remain committed to propelling Lutein For Every Age’s important message to a vast and varying audience, as well as supporting the scientific community to further expand knowledge and research surrounding macular carotenoids.'
While the eye health benefits of macular carotenoids for infants and seniors are well known, current research indicates that they may contribute to the healthy eyes of children, teens and adults as well. There is also compelling science supporting the potential benefits for skin and cognitive function. Lutein For Every Age was created as a comprehensive, multipronged programme to educate industry members, consumers, researchers and healthcare professionals about the important role macular carotenoids play in health through each stage of life.
