NGS signs US distribution agreement for height shake

18-Jan-2021

The news follows the company’s recent acquisition of the KidzShake brand from Ausmerica Wellness Services, in a move to expand its portfolio specifically designed for children

Nutritional Growth Solutions (NGS) has signed a vendor agreement with medical distributor, Independent Medical Co-op (IMCO), to bring its pediatric nutritional height-boosting product, Healthy Height, to the US medical market.

Healthy Height was developed and tested by pediatricians, aimed to nourish growing children aged 3 to 9 years and support nutrition in picky eaters. It contains 12g whey protein per serving and no additives. It is gluten-free, soy-free, contains no GMO’s, and includes 350 mg of the essential amino acid arginine per serving. It also is low in sugar and sodium.

The agreement gives NGS access to IMCO’s network, encompassing homecare and independent pharmacies throughout the US. Under the agreement, NGS will leverage IMCO’s sales, marketing, and logistical platforms while the companies initiate a joint campaign to drive product awareness among IMCO's member network.

Healthy Height is scheduled to be available for distribution in the first quarter of 2021. “The US is a key growth market for NGS,” said Liron Fendell, MD and CEO of NGS. “Having access to IMCO’s established distribution network, coupled with their 40 years of accumulated expertise in sales and marketing, provides a new significant sales pathway to complement our existing online channel for marketing our products.”

The company’s recent acquisition of KidzShake was a strategic move to develop its pediatric targeted nutritional portfolio. KidzShake was founded by a US-based doctor aiming to create a quick-fix, nutrient-dense product to fill the nutrition gaps in children caused by an unbalanced and incomplete diet — often the result of picky eating. The vegan version of KidzShake contains pumpkin, hemp, and pea protein, and includes fruit and vegetable powders plus probiotics.

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“In the backdrop of the plant-based trend there is strong recognition that children on vegan diets are in greater need for nutritional supplementation,” adds Fendell. “The market for pediatric vegan-based nutritional supplements will be one of the fastest growing sectors over the next 3-5 years.”

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