Lycored partners with artists for claymation videos

5-Nov-2021

The videos are designed to promote the company’s natural tomato extract for skincare, Lumenato

Lycored has released a collection of hand-made clay animations to show how the tomatoes in its Lumenato can bring “a powerful new dimension to beauty routines”.

Lumenato is a calibrated extract of natural tomato nutrients and antioxidants designed to support skin wellness and beauty, helping to maintain its softness, resilience, and suppleness.

The company teamed up with ‘claymation’ illustrator Hudson Christie and creative director Adam Levite for an exclusive #rethinkbeautiful project.

Christie said: “When I was introduced to Lycored, I was astonished at the range of useful natural products they create from the humble tomato, Lumenato being just their most recent innovation. Inspired by Lycored’s resourcefulness, we used their unique breed of golden tomatoes in a series of surprising visual metaphors to reimagine the nature of beauty, starting with what’s inside.”

Levite added: “It was great creating smart, fun and beautiful work that can help to build a deeper understanding of beauty nutrition.”

The company’s own research shows the ingredient works to nourish the skin from the inside out and support a healthy glow.

One of the videos is about challenging conventional standards of beauty, based on the fact ingestible skincare and nutrition does not see skin colour, race, or age. Focused solely on the cellular level, they offer a platform for inclusivity, positivity, and equality, Lycored says.

Another one of the videos looks at sustainability. The extract is a plant-based solution created using a CO2-protected, solvent-free extraction process, while the manufacturer says it employs vertical integration and extensive R&D to identify minimal waste solutions.

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Zev Ziegler, Head of Global Brand and Marketing, Health, at Lycored, said: “We’re dedicated to growing and glowing. As part of that process, we wanted to find a way to capture the wonder around Lumenato. We created the claymations to showcase the power of ingestible skincare combined with a topical, with each video exploring a different theme relevant to Lumenato. Hudson and Adam agreed to take on this one-off project to highlight the power of our golden tomatoes and the results are truly spectacular.”

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