Lycored, an international wellness company at the forefront of the ingestible skincare market, kicked off their Letters of Love tour at the cherry blossom festival in Washington DC during the signature event – the Southwest Waterfront Fireworks Festival – on Saturday 15 April.
As Lycored is an official Supporter of the National Cherry Blossom Festival, it was the first stop on the Letters of Love tour that is helping Lycored give their #rethinkbeautiful campaign extra mileage by making appearances at events across the US throughout 2017.
This past weekend Lycored had a festive booth at the event, located next to the information and music tents, where they encouraged attendees to join the movement by writing personal 'love letters,' or positive affirmations to themselves on cherry blossom-adorned postcards; thereby echoing the message of beauty from within and self-love that originated with the highly successful #rethinkbeautiful campaign.
The letters will then be sent back to the writer when they least expect it, to reiterate the feelings they were thinking at the time.
As an extension of Lycored's #rethinkbeautiful campaign, the goal of the Letters of Love tour is to inspire consumers to love themselves the way they love others, and to show them that beauty blossoms everywhere they look - even within themselves.
"Just as flowers celebrate their inner beauty when they blossom during the spring, we believe everyone should embrace their inner beauty and celebrate what makes them 'bloom' from the inside, out," said Zev Ziegler, Vice President of Brand & Marketing at Lycored.
"By bringing our Letters of Love stations to different cities, we hope to inspire even more people to go beyond "skin deep" and to remember to take a moment each day to reflect on everything they love about themselves."
The overall purpose of the #rethinkbeautiful campaign is to disrupt the typical beauty industry messaging by spreading the idea that beauty comes from within and, as a result, create an emotional connection to ingestible skincare as well as a larger demand for it in the US, specifically raising awareness for their clinically backed cosmeceutical, Lycoderm, a Lycored Nutrient Complex Formulation for Skin.
To learn more about the #rethinkbeautiful campaign, to see where the next stop is on Lycored's Letters of Love tour, or to show yourself some love by writing a digital love letter, please click here.
