LifeVantage launches new liquid collagen ingredient at 2022 event

23-Jun-2022

The nutrigenomics expert has hosted Activate 2022 throughout the Salt Lake City area, which saw the launch of the company's new collagen ingredient with rare red quinoa extract

LifeVantage Corporation, a nutrigenomics expert, has hosted Activate 2022 throughout the Salt Lake City area. The event also saw the launch of the company's new collagen ingredient.

The event was one of the company's largest in-person distributor gathering since the beginning of the global pandemic, with over 6,000 US distributors in attendance in person and remotely.

Collagen at LifeVantage had to be different

The event featured new company positioning, a unique product launch, aligned sales incentives, updated social selling tools, new Distributor trainings, and a wrap up celebration held at Saturday's Real Salt Lake game where LifeVantage serves as title sponsor.

"Activate 2022 was the launching point for our next fiscal year and our strategic initiatives to drive growth for LifeVantage in the months and years to come," said Steve Fife, President and CEO. "We purposefully brought our US Distributors together to cast the vision for where we want to be as a company and how we inspire the remarkable throughout the world by activating wellness."

A fresh offering

As part of Activate 2022, LifeVantage unveiled TrueScience Liquid Collagen, which features the rare Ruby Red Quinoa Extract (Chenopodium formosanum) and is uniquely differentiated by its three-way approach to skin and collagen health. The proprietary ingredients activate your body's collagen production, replenish your depleting collagen levels, and maintain those levels by reducing collagen breakdown in the body.

As an added benefit, the ingredients in TrueScience Liquid Collagen also help protect against the damaging effects of oxidative stress, caused by free radicals. The blend has been clinically shown to increase antioxidant levels by up to 202% as well as increase superoxide dismutase levels by 27 times.

"Collagen at LifeVantage had to be different," said Fife. "We are known for products that activate your body's natural production of health essentials. For example, Protandim Nrf2 Synergizer supports your body's production of powerful antioxidants. We found our answer for collagen by activating your body's own production of this essential protein. We have seen incredible results after people have used TrueScience Liquid Collagen for only 30 days and are thrilled to unveil a revolutionary product that can help people look and feel healthy and vibrant."

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TrueScience Liquid Collagen joins the company's other activating products, including the flagship Protandim Nrf2 Synergizer as well as Protandim NRF1 Synergizer, Protandim NAD Synergizer, and TrueScience skin, hair and personal care products.

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