Kill Cliff, the supplier of a functional recovery drink of the same name, is adding the KC Bar protein bars to its portfolio.
With KC Bar, Kill Cliff adds protein and fibre to its overall mix of product benefits in an effort to satisfy a wider spectrum of consumer nutrition demands and taste preferences. The move also enables Kill Cliff to encompass both food and beverage products.
'This is a big day for us, and the beginning of an exciting new chapter for our company and the Kill Cliff brand,' said Todd Ehrlich, Founder and CEO of Kill Cliff.
The KC Bar range will consist of four flavours at launch: Chocolate Chip Cookie, Salted Caramel & Almond, Strawberries & Cream and Mocha Almond Brownie. Each will contain 20–21g of protein, 13–16g of fibre and 2–4 net carbohydrates. As with the recovery drinks, the KC Bar range contains no artificial colours or flavours, no sugar added, and is gluten-free.
