Kappa launches Perfect Pair programme & new K2 Formulation LookBook


Kappa Bioscience has launched an educational programme and a new formulation LookBook

Many are aware of the key benefits vitamin D3 has on health. But did you know that some of its actions, for bone health especially, rely on vitamin K2 activation?

Kappa Bioscience, maker of K2VITAL, has launched an educational programme on the winning combination of "D3 & K2: The Perfect Pair".

Kappa's Perfect Pair educational series demonstrates the synergy of vitamins D3 and K2, from scientific evidence to market success.

The latest research reveals that these two vitamins work synergistically to promote bone and cardiovascular health by regulating calcium absorption and utilisation. Vitamins D3 and K2 each function more effectively in the presence of the other.

"Vitamin D3 has experienced exceptional consumer awareness and growth in the past decade, and Kappa's research shows that vitamin K2 enhances D3 opportunity" said Jörg Büttinghaus,, VP Kappa Sales & Marketing. "Our new Perfect Pair programme demonstrates scientifically how D3 and K2 work synergistically for optimal bone and heart health. D3 is safer and more effective with K2 to balance calcium in the body. Any formulation that includes D3 can be improved by K2, creating new opportunity for D3 marketers."

This May, Kappa is also launching the 5th Edition of the K2 Formulation LookBook. At almost 500 pages, Kappa's LookBook is the most comprehensive vitamin K2 resource ever compiled. The new edition includes original Kappa Academy whitepapers and articles from Kappa and partners on science, quality, worldwide regulations, plus 150+ product formulations available for immediate market launch. Several new K2VITAL ExperienceCard samples were created, including gummies and combinations of K2 with probiotics. ExperienceCard samples are concept products in physical form that are ready for license-free, white-label launch. The K2 Formulation LookBook 5 th Edition is available in hardcopy or digital format upon request.

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For more information on the D3 & K2 Perfect Pair, or to request your copy of the new K2 Formulation LookBook click here.

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