Gadot Biochemical Industries has announced a complete overhaul of its website.
According to CEO Ohad Cohen, the redesign was based on highlighting the array of opportunities to develop or fortify consumer products with Gadot’s minerals. “We wanted our homepage to immediately tell the story that minerals are one of the most versatile and functional group of natural ingredients available,” he said. “It immediately invites exploration of our product line for applications such as nutraceuticals, beverages, infant formulas, dairy, dairy alternatives, fruit preparations, convections, sports nutrition, animal nutrition, sweeteners and personal care products.”
The website also features an expanded portfolio of the company’s citrates, phosphates, picolinates, and gluconates. The website’s organisation is designed to be intuitive, aiming to help the visitor save time. “Websites need to be all about your customer and visitor, not about you,” noted Cohen. “We feel we crafted a site that provides our customers, the product formulators, with the right amount of information they need, expediently, to move forward with mineral additions.”
Gadot provides ingredients for the nutraceutical, industrial, food, beverage and pharmaceutical industries and, to many of its customers, has become a strategic supplier.
