GOED publishes report on US supplement users

The report contains information on consumer demographics and health concerns, key product attributes and the importance of transparency and sustainability

In partnership with Trust Transparency Center, a global strategy and insights organisation, the Global Organization for EPA and DHA Omega-3s (GOED) has published a report detailing market research on supplement consumers in the United States.

The report is based on market research done on 1,000 U.S. consumers in June 2021 and includes details on consumer demographics and health concerns, monthly spend, key product attributes and the importance of transparency and sustainability.

“One of the things we learned in this report is that a majority of those surveyed believe in omega-3s and/or experience the benefits for themselves,” said Ellen Schutt, executive director of GOED. “Other data and insights uncovered in this report would be helpful for both manufacturers and marketers who target consumers in the U.S.”

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