The immune health range is the latest of three product categories under the brand
FrieslandCampina Ingredients has announced the launch of Biotis Immune Health products for natural immunity support.
Consumer interest in immunity is at an all-time high. In 2020, the number of consumers that actively wanted to improve their immunity rose from 50% to 70%, and 60% said they have become more conscious about their immune health as a direct result of COVID-19.1 As a result, FrieslandCampina says, consumers are seeking solutions which contain ingredients with supporting clinical evidence that demonstrate they can help support the human body against disease and illness.
There are two consumer application suggestions as part of the Biotis™ Immune Health range, based on Biotis lactoferrin: Immunity Up! chewable gummies and its Immune-Plus powder drink.
“Our Biotis health benefit solutions represent a new era of ingredient science,” said Guus Aerts, MD for Performance, Active and Medical Nutrition at FrieslandCampina Ingredients. “Supporting immune health has been a growing top priority for consumers for some time, and of course the global COVID-19 pandemic has continued to ensure that immunity stays in the spotlight. Through our Biotis brand, we bring together renowned scientific understanding, extensive application expertise and global market insights to unlock new opportunities for our customers in the health and wellness field. With dairy and immunity going hand in hand, we’re very excited to be expanding our Biotis portfolio with concepts that will support immune health using natural, science-backed ingredients.”
Miriam Peters, Marketing Manager at Biotis Immune Health adds, “Lactoferrin is a protein naturally present in cow and human milk. It is proven to provide multiple immune health benefits in adults, including reducing the risk of both viral2,3,4 and bacteriological5,6,7,8 infections, and of iron deficiency9,10,11 which can affect the body’s defences.”
“With Biotis Immune Health, we remain at the forefront of rapidly evolving science and innovation in this field – committed to furthering our scientific knowledge of lactoferrin and other promising dairy ingredients – in order to collaborate with customers to bring effective immunity solutions to the market.”
The company says it maintains total control of each part of the lactoferrin supply chain, starting from the production of the raw milk and including the heat treatment process that preserves nativity and bioactivity.
1) FMCG Gurus, 2020
2) Vitetta, L. et al., 2013
3) Oda et al., 2020
4) Campione et al., 2020
5) Laffan, A. M. et al., 2011
6) Guntapalli et al., 2013
7) De Bortoli et al., 2007
8) Okuda et al., 2005
9) Koikawa N et al., 2008
10) Maccio et al., 2010
11) Paesano et al., 2010