FrieslandCampina Ingredients brands Domo, Kievit, DMV and Nutrifeed have been brought together in a new organisation ideally positioned to service the distinct nutritional needs of the Asia-Pacific market. Now known as FrieslandCampina Ingredients, the business comprises four strategic segments: Early Life Nutrition, Adult Nutrition, Food & Beverages and Animal Nutrition. This week’s Fi Asia in Bangkok marks the launch of the new FrieslandCampina Ingredients brand in the region and will also see the unveiling of new premium ingredients for this dynamic market. FrieslandCampina Ingredients is part of Royal FrieslandCampina N.V., the fifth largest dairy company in the world.
“The changing face of food and beverages, especially in Asia, called for a structure that optimises both our product offering and our customer-centricity,” comments Willem Hoogwater, Director, Ingredients APAC at FrieslandCampina Ingredients. “Increasingly important in the region, in addition to early life nutrition, is adult nutrition, and more specifically, supporting the health and wellbeing of its ageing population. By 2050, a quarter of Asian consumers will be over 601, and FrieslandCampina Ingredients will be at the forefront of ingredient innovation to help them remain healthy and active for longer.”
FrieslandCampina Ingredients retains its regional headquarters in Singapore and has facilities in several other APAC countries, including Indonesia and the Philippines. Proximity to customers is fundamental to the company as it undertakes increasing numbers of co-creation projects with its customers. Its team of passionate specialists includes both global and local marketing and development experts, who are focused on deepening the company’s understanding of consumer trends and translating them into concepts that drive customer success in-market. In addition, a local technical sales team supports APAC customers in overcoming application challenges, backed by expertise provided by FrieslandCampina’s global R&D centre in Europe.
Bangkok: a forum for innovation
Exhibiting in Bangkok for the first time as the new brand, FrieslandCampina Ingredients will present its extensive portfolio of functional, nutritional and tasty ingredients for manufacturers of food, beverages and nutritional products. The exhibition will see the introduction of two exciting new products: Nutri Whey Isolate Clear, a pure whey protein with 90% protein content, and a new instant milk cap powder for foodservice and catering outlets.
Nutri Whey Isolate Clear is a transparent whey protein developed specifically for the fortified waters and clear beverage segments. Tapping into several major trends like clean label, low calorie, hydration, convenience and protein fortification, it enables substantial nutritional enhancement with a clean taste profile as well as outstanding visual appeal.
In response to booming Asian demand for milk-capped hot and chilled beverages, FrieslandCampina Ingredients is also launching a convenient and versatile instant milk cap powder. By simply stirring or shaking after adding water or milk, it ends the complexity and time of making caps from scratch.
Visitors to Fi Asia are able to sample both products on stand W20, and learn more about them in FrieslandCampina Ingredients’ presentation, delivered this morning: Beyond Traditional Lifestyle Nutrition: Moving with the Times and this afternoon's presentation, Creating New Beverage Experiences for your Customers.
References
1. United Nations Population Fund: https://asiapacific.unfpa.org/en/node/15208
