FrieslandCampina Ingredients, a global innovator in healthy and functional ingredients, has announced the launch of Biotis. This is a new range of Health Benefit Solutions aimed at supporting health and wellness throughout all life stages.
The Biotis portfolio has been developed to work with the body's natural processes, supporting all the essential functions needed for a healthy, active life, from maternal health, through to sleep, immunity and gut health.
Bringing together FrieslandCampina Ingredients' scientific understanding of dairy's nutritional capabilities, extensive application expertise, and global market insights, as well as partnerships with some of the industry's leading academics and researchers, Biotis is designed to help brand owners develop attractive foods, drinks and supplements with compelling health benefits.
Biotis Gut Health is the first part of the range to be unveiled. With recent studies suggesting 37% of consumers want to improve their digestive health the need is growing for holistic healthy gut solutions. By encouraging a healthy microbiome, Biotis Gut Health focuses primarily on improving digestive health. Research by FrieslandCampina Ingredients suggests Biotis GOS provides a superior prebiotic effect and improves gastro-intestinal health in adults.
Consumers are increasingly aware of their health as a joined-up proposition
Further details of Biotis solutions for sleep, immune, and maternal health will be unveiled throughout 2020.
"The launch of Biotis Health Benefit Solutions is a really exciting development for FrieslandCampina Ingredients, and indeed for the industry as whole. We believe it marks a whole new era of ingredient science," said Vicky Davies, Global Marketing Director for Performance and Active Nutrition at FrieslandCampina Ingredients. "Consumers are increasingly aware of their health as a joined-up proposition and are looking for solutions which will help them stay well, both mentally and physically, throughout life - from expectant parents right through to the senior years. At the same time, they're aware of how what they eat and drink affects wellbeing, and so are demanding products which also taste great, deliver on texture, and fit into their busy lifestyles."
"Leveraging our knowledge and expertise across infant, performance and medical nutrition, Biotis allows us to open up new opportunities for our customers to respond to FMCG Gurus Report, 'Insights and Opportunities: Global digestive health', 2019 these needs and provide a robust and comprehensive approach to wellness throughout every aspect of life, at all ages," Davies added.
