Carolina Innovative Food Ingredients (CIFI) is launching four new ingredient brands and two other new products at this year’s IFT show in Chicago (IL, USA), defining and adding to its existing line of 100% Carolina-made sweet potato ingredients, which can replace artificial sweeteners and other unpopular ingredients in clean-label applications.
The new brands are
- Carolina Original cloudy sweet potato juice: a nutrient-dense, domestically sourced juice that adds flavour, colour and a nutritional boost to baked goods, sauces and more
- Carolina Clear clarified sweet potato juice: the ideal alternative to high fructose corn syrup and sugar for your health-focused consumer, adding vegetable servings and a health halo
- Carolina Craft dehydrated sweet potato ingredients: sweet potato flour and granules that support gluten-free and non-GMO applications by adding flavour, texture and nutrients including fibre
- Carolina Sweet clean label sweetener: a vegetable-based, nutritional replacement for high fructose corn syrup and other undesirable sweeteners.
These new brands will allow CIFI to better communicate the value of its portfolio of diverse, multifunctional ingredients. In addition, CIFI will introduce two new purple sweet potato products:
- Purple sweet potato juice concentrate: rich in anthocyanin, this product adds not only an abundance of nutrients but also an all-natural and durable purple hue
- Purple sweet potato granules: adds healthy fibre, nutrients and anthocyanin to baked goods, snacks and more.
'Our product development team has successfully created applications with compelling nutritional profiles, as well as sensory appeal,' said John Kimber, CIFI Chief Operating Officer. 'These new ingredients do a great job solving clean label issues and will allow food brands to add the health and trend appeal of sweet potatoes to a wider range of applications. With consumers seeking cleaner labels, sweet potatoes are a great alternative in an industry that demands transparency.'
In addition to debuting its new ingredients, CIFI will feature creative new concepts to showcase the healthy and versatile performance of its entire juice and dehydrated product line in a variety of categories, including savoury sauces, salad dressings, baked goods and refreshment beverages. The company is holding a taste test in its booth (561), allowing visitors to compare barbecue sauces made with high fructose corn syrup versus sweet potato juice concentrate.
Visitors to the booth can also sample a mocktail made with purple sweet potato juice concentrate or a brownie sweetened solely with sweet potato juice concentrate. Staff will be on-hand at the show to discuss formulation possibilities.
