BrandHive’s Jeff Hilton to lead education programmes for Vitafoods Asia


With a new programme format for 2015, Vitafoods Asia offers a specifically tailored agenda for the functional nutrition, nutraceutical and health supplement industry

BrandHive, a leading healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, has announced that its co-founder and partner, Jeff Hilton, was invited by Vitafoods to lead three educational events at the upcoming Vitafoods Asia trade show on 2-3 September 2015 at Asia World-Expo, Hong Kong.

With a new programme format for 2015, the Vitafoods Asia trade show presents a unique agenda, which has been specifically tailored to meet the particular needs of the functional nutrition, nutraceutical and health supplement industry. Content has been divided into two streams, each with a distinct focus and direction: Your Business and Your Science. Hilton will Chair the Your Business stream on both days of the conference.

Hilton’s first session, 'Successful Marketing to Baby Boomers versus Millennials: A Tale of Two Distinct Consumers,' will address the fundamental differences in attitudes, purchase behaviours and health and wellness needs of baby boomers and Millennials. Hilton will also provide insight on how to effectively reach each target group. The presentation will take place on Wednesday 2 September at 11:30am.

Hilton’s second session, 'Effectively Marketing Your Science to Consumers,' will address how today’s consumers are hungry for scientific validation, but in a language that is both relevant and meaningful. Hilton will also discuss strategies to get your science message out and make it better understood among your brand users. The presentation will take place on Thursday 3 September at 11:00am.

In Hilton’s third session, 'Market Trends, Directions and Opportunities in the US Market,' he will present strategies for brands looking to successfully introduce products or ingredients into the US market. He will also share marketing techniques to turn consumer and business intelligence into insights and competitive growth strategies. The presentation will take place on the show floor on Thursday 3 September at 2:30pm.

'I’m very excited to participate in Vitafoods Asia’s new programme format this year,' said Hilton. 'For those with a specific interest in functional nutrition, nutraceutical and health supplements, content within each educational stream will provide distinct opportunities for strategic development that focus on the latest trends and innovations in the industry.' Sign up for your free email newsletter

Vitafoods Asia is the only event in the region dedicated exclusively to ingredients and raw materials for nutraceuticals, functional food and drinks, and dietary supplements. It attracts more than 170 international exhibiting companies and 3000+ visitors from across Asia Pacific. For more information, please click here.