Algalif targets rapid Asia-Pacific market growth with astaxanthin ingredients and finished products


Based in Iceland, Algalif is a leading supplier of high-grade natural astaxanthin products from the Haematococcus pluvialis microalga, including ingredients and finished formulations

Algalif, the Icelandic producer of pure, high-grade, natural astaxanthin ingredients and finished products from microalgae, has announced an expansion in the Asia-Pacific market with its Astalíf astaxanthin oleoresins, and the launch of its IceCaps astaxanthin soft gelatin capsules, and in response to retail trade demand, its Icelandic Harvest brand of finished astaxanthin products.

“The Asia-Pacific region is a key market for Algalif and instrumental to our global growth strategy,” said Simon Seward, Global Business Director at Algalif.

“There is an increasing awareness throughout Asia regarding the need to take a proactive approach to personal wellness. We are seeing tremendous demand in the region for our astaxanthin ingredients, as the nutrition and supplement markets in Asia continue to experience extremely rapid growth, as well as strong interest in our Icelandic heritage.”

Algalif is launching its range of premium natural astaxanthin soft gelatin capsules, branded IceCaps, that are supplied in bulk for private label applications.

Made with Algalif’s premium Astalíf Astaxanthin oleoresin, the soft gels are available in different astaxanthin potencies, including 4, 8 and 12 mg.

The company is also introducing its new Icelandic Harvest brand for the retail market featuring Algalif’s Icelandic astaxanthin in a series of dietary supplement products.

Sign up for your free email newsletter

For more information, visit Algalif at the upcoming Asia-Pacific events:

  • 3rd Nutraceutical and Functional Food Asia Pacific Summit & Exhibition 2018, June 6-8, Singapore – booth #A2
  • Healthplex & Nutraceutical China 2018, June 20-22, Shanghai – booth E7D07 (exhibiting along with Connell Brothers)
  • Vitafoods Asia 2018, September 11-12, Singapore – booth #L17.