ACG is instituting a comprehensive re-brand based on its founding values of “caring, collaboration and progressiveness”. The supplier to the global pharmaceutical and nutraceutical industry has released a short film communicating based on its mission statement: “Make it better”.
Founded by two brothers, Ajit and Jasjit Singh, in Mumbai in 1961, the company now spans 138 countries, across six continents.
“With the values of a family business as its core, Karan Singh, nephew and son of the co-founders, has led ACG’s transformation to a global and future-ready organisation. As MD, he said: “With an intent to support the evolving needs of the pharmaceutical industry, we have worked hard as a team, transitioning the business as it assumes a larger role in society, with deeply rooted values for our associates, customers, regulators and the communities we operate in. We care, and we believe that it is our responsibility to help improve access for all to quality medicine.”
“At this pivotal moment in time, we also want to express our sincere gratitude to generations of committed and loyal associates who – together - have helped to form the foundation for an exciting future.”
Alex Robertson, ACG’s CMO, said: “A ‘healthier world’ means providing affordable, quality medicines and supplements safely to all areas of the planet, and with minimal impact to the environment. Good machines are needed to make good medicine. Good capsules are needed to effectively deliver the best formulations. And working together with our partners we can make the world a better place through safer, more accessible and more affordable medicines.”
“We’re very excited to be unveiling ACG’s new branding and want to take the opportunity to align the outward message of our brand with our integral purpose. Beyond products and services, we, as people, can communicate, care, innovate and collaborate to build a better world for all.”
